Cyber Communication & Journalism (Lec-04) Terminology in Journalism Aston: A synonym for lower thirds, the graphics on the bott...
Cyber Communication & Journalism (Lec-04)
Terminology in Journalism
Aston:
A synonym for lower thirds, the graphics on the bottom part of a television screen. An on-screen overlaid graphic, usually giving the name of the speaker, reporter or place in frame.
OOV
Out of Vision
A stage instruction noting that a character is not seen when speaking. Also, in continuity announcing, the practice of speaking over a caption rather than appearing on screen.
SOT
Sound on tapeSoundbite
A small portion (usually one or two sentences) of an audio recording (often an interview) used to illustrate a news story in the words of the interviewee (c.f. a quotation from a politician).
Sponsorship
The practice of a company funding the making of a program in order to entertain an audience and sell a product. An advertisement inserted between the end-of-part caption and the break bumper.
Spot advertising
A commercial or commercials run in the middle of or between programs, sold separately from the program (as opposed to sponsors’ messages).
Sting:
a visual and/or musical punctuation that signals a break between two sections of a program
VO
Voice over1. Recorded voice announcer played as off-screen narration in drama or advertising.
2. Video without commentary intended to be aired along with a news correspondent reading the news story.
Watermark
A common practice of displaying a company’s logo during a television broadcast, typically a translucent image in the right hand bottom corner.
Beat
The area or subject that a reporter regularly covers.
Blind interview
An interview with an unnamed source.
Blog
An online commentary or diary often written by individuals about hobbies or areas of specialist interest. Blogs commonly allow comments below entries and are published in reverse chronological order. Also known as a weblog.
Blogger
A person who writes a blog.
Break
When a story is first published.
Breaking news
Unanticipated events developing during the publication cycle, requiring updates and occasionally wholesale revision of pages. Breaking news is conventionally greeted by profane expressions on the news desk, city desk, or copy desk.
Button
A small web advertisement, usually around 165 by 90 pixels in size and commonly found in the right or left hand columns of a website.
Churnalism
Bad journalism; journalists that churn out rewrites of press releases.
Citizen journalism
Term used to describe the reporting of news events by members of the public most commonly on blogs and social networking websites. Other terms include participatory journalism and networked journalism though it should not be confused with civic journalism, which is practiced by professional journalists.
Checque book journalism
Practice of paying for
Civic media
An umbrella term describing media technologies that create a strong sense of engagement among residents through news and information. It is often used as a contrast to “citizen journalism” because it also encompasses mapping, wikis and databases.
Cloud computing
An increasingly popular computing model in which information and software are provided on demand from over the Internet rather than staying on local computers. Cloud computing is appealing because companies can reduce the amount they spend on their own computer servers and software but can also quickly and easily expand as the company grows.
Examples of cloud computing applications include Google Docs and Yahoo Mail. Amazon offers two cloud computing services: EC2, which many start-ups now use as a cheap way to launch their products, and S3, an online storage system many companies use for cheap storage.
CMS (Content Management System) Software designed to organize large amounts of dynamic material for a website, usually consisting of at least templates and a database. It is generally synonymous with online publishing system. The material can include documents, photos or videos.
While the first generation of content management systems were custom and proprietary, in recent years there has been a surge in free open-source systems such as Drupal, WordPress and Joomla. Content management systems are sometimes built custom from scratch with frameworks such as Ruby on Rails or Django.
Cover line - Captions on a magazine cover.
Cover story
Leading story used on front cover.
eTail - Online or 'electronic' retail.
Hits
Number of downloads of every element of a web page, rather than the page as a whole. A page of 20 images, text boxes, logos and menus will count as 20 hits, so hits are therefore not regarded as a reliable measurement of web traffic.
E-zine
Specialized online magazines.
HTML
Hyper Text Mark-up Language. Basic programming code used for the design and display of web pages.
Hyperlink
A link that redirects the user to another web page.
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